Dove Rallies ‘Sweaty Sisterhood’ with Hannah Berner in Latest AP Campaign

For Dove, there’s a shared sisterhood among women navigating real, everyday sweat.

In promotion of the brand’s new Dove Clinical + Care Antiperspirant, the brand has tapped comedian Hannah Berner to pass the mic to the “sweaty sisterhood” in promotion of this “next-level underarm care solution.”

With 96-hour protection against sweat triggered by heat, stress and hormones, and a formula enriched with 7% nourishing serum, Dove Clinical + Care Antiperspirant delivers powerful sweat and odor protection while staying kind to skin, officials said.

‘Pits and Giggles’

On March 3, Comedians Sydnee Washington, Amber Autry and Daniela Mora took the stage at Pits + Giggles, a one-night-only comedy event hosted by Dove and Hannah Berner, sharing real stories and connection with everyday heavy sweaters at New York City’s The Stand.

“I’ve sweat through first dates, job interviews and basically every outfit I’ve ever owned,” said Berner. “So many women have a sweat story, but we never talk about it. That’s why Pits + Giggles is all about owning it and laughing about it. And now with Dove Clinical + Care, I can bring the punchlines, not the pit stains.”

Sweaty Girls Survival Guide

The sweaty stories continue beyond the stage with a new social content series from Dove and Hannah Berner: Sweaty Girls Survival Guide launching this spring. Across social media platforms, Berner will read sweaty stories from real women and share her tips, tricks and candid advice for surviving the sweatiest situations from first dates to big career moments.

Dove Clinical + Care Antiperspirant is available nationwide at Walmart, Target, Amazon and other key retailers for $9.79 for the Invisible Solid and $12.99 for the Dry Spray.

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